we need to first identify a company or a store that we want to tap, and then we have to make a campaign for them on tiktok.. :) select a company that interests the group and that you feel you can create content on TikTok. project, think of yourselves as the company's social media marketing team. That will allow the student to select an existing local business and how it could benefit by marketing on TikTok. The following learning outcome for the assignment: Discuss the reasoning for the development of objectives in achieving goals in an IMC campaign. Evaluate creative strategy and tactics in the development of an advertisement. Analyze digital, social media, and traditional methods in the delivery of an IMC campaign strategy. Please provide an overview of the business. What is the name of the business that the group has selected? Website URL? Where are they located? Does the business sell products, services, or both? 2. What would you say are the company's values, beliefs, and/or attitudes? Therefore, what do they represent to their customers and the community? Please provide examples and justification for your group's reasoning. 3. Discuss the company's primary target audience based on demographics, psychographics, and behavioural. 4. Provide a link to their website and at least one social media account. Post at least two content examples from each social media account that you feel accurately represent their brand. 5. What type of content do you think the company should create for that platform? What would be the primary objectives for the company? How will advertising on this platform achieve marketing goals? 6. Evaluate similar brands to the company creating content on the platform? List two brands and provide a screenshot and description of one post from each brand. 7. Is the competitor's content on target with their audience? Why, or why not? 8. List the hashtags and content that are trending for competitors. Identify at least three hashtags and post screenshots and descriptions of three sample pieces of content