We often hear that Marketers make us buy things we don$$t want or can$$t afford. Do you have something $$ maybe a piece of clothing, a technology gadget or something else that at the time you just had to have$$ that you purchased but have not worn or used?Do you think a marketer MADE you buy it$?$

What was your reason for the purchase at the time?

Who was with you?

Did anyone else make a similar purchase?

Who and what is their relationship to you?

Why do you think it still sits there never used?

Did you$/$do you experience regret about the purchase?

Now take some time to really think about this purchase. What do you think the $3-5$ drivers of your behavior were at that time?

Was Marketing involved?