We often see advertisements touting a product as being made with sens ingredients, or being long$-$lasting, Marketers using these types of prestons. positioning their products based primarily on$1)$ the value proposition$\mathrm{.}2)$salient attributes$\mathrm{.}3)$ symbols. $4)$ head$-$to$-$head competitive comparisons$\mathrm{.}5)$ profitability.