Question: We often see advertisements touting a product as being made with natural ingredients, low fat, high fiber, and heart healthy. Marketers using these types of

We often see advertisements touting a product as being made with natural ingredients, low fat, high fiber, and heart healthy. Marketers using these types of promotions are positioning their products based primarily on

the price

-

value proposition.

salient attributes.

symbols.

head

-

-

head competitive comparisons.

profitability.

We often see advertisements touting a product as being made with

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