Question: We purchase products or services to satisfy a need. That need differs depending on the use the product or service is put to. Hiring a
We purchase products or services to satisfy a need. That need differs depending on the use the product or service is put to. Hiring a cleaning service once a month satisfies a(n) ________ need; whereas buying a pair of earrings satisfies a ________ need.
| internal; external | ||
| temporal; antecedent | ||
| functional; psychological | ||
| cognitive; affective |
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