\"We received submissions from both Ms Brown and Mr Wilberforce. We also recalled Mr Wilberforce for further oral submissions on this point, and found compelling his information that his survey of its potential clientele found the name and theme of the proposed bar would lead it to being confused with an after-hours chemist. Given the strength of our concern, we believe we have no choice but to refuse. Accordingly. the application is declined." Jo is very annoyed. She has made a few enemies on the Council since she nabbed the spot for the bar from the Mayor (a well-known member of the Temperance League) who wanted it for a bookshop to sell tracts on the evils of alcohol. She also thinks that her past involvement in selling certain types of non-medicinal pharmaceuticals may have counted against her. She comes to you for advice