What are the risks of international retailing? What can a retailersuch as a department store or a

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What are the risks of international retailing? What can a retailer—such as a department store or a restaurant—do to maximize its chances of succeeding in foreign markets?

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International Business and the New Realities

ISBN: 978-0136090984

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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