Question: We talked about this product ( dreft ) in class. What was the context of this conversation? A . As students and soon - to
We talked about this product dreft
in class. What was the context of this conversation?
A
As students and soontobe business professionals, we should understand the basics of money laundering and how a product such as "Dreft" can help to this end.
B
As students and soontobe business professionals, it is important to create a product that works well regardless of how the product looks or is marketed. Dreft works well but the packaging and marketing is inconsistent with the brand.
C
As marketers, we should create a product based on looks, packaging and aesthetics. If the product isn't that good, but the packaging, looks and aesthetics are attractive, this compensates for having a lousy product. Ultimately, revenue generation is key, even if the product doesn't work that well.
D
As students and soontobe business professionals, it is important to be able to analyze the design, packaging and aesthetics of a product to ensure that the firm is matching the product to its intended market segment.
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