We will be working on this project in phases. Each phase is worth 10 points and is an opportunity for you to receive feedback about your progress so you can make any necessary edits or corrections for your final report.

1. PHASE 1: Market Research
2. SWOT Analysis
3. Environmental Scan

Refer to the Kerin (2019) textbook on how to conduct a SWOT Analysis and Environmental Scan and create your own SWOT Analysis and Environmental Scan for the Maryland Zoo. Make certain you are using supporting evidence and data with references to support your analysis. Sources you may want to consider are the Maryland Zoo Annual Reports, Census Bureau Date, Maryland State Data Center, Baltimore City Department of Planning, etc. Your analysis should not be based on your opinion, but on trends and analysis that you have found in your research.