Web Analytics Report:

Case: Anduro Marketing: Internet Services vs$.$

Software Sales, By: Malcolm Munro, Sid L$.$ Huff

Questions:

$1)$ Describe the current Anduro business model.

$2)$ What are the greatest strengths of the Anduro business model and what are its key shortcomings?

$3)$ What is meant by the term "search engine optimization" and what are the main factors involved in this process?

$4)$ What is meant by "Internet marketing" and how does it relate to search engine optimization?

$5)$ How could Nelson and James get better information to assess the possible acceptance by the marketplace for the software suites they are considering developing?

$6)$ Would you advise Nelson and James to refocus the company on developing the software suites? Justify your decision.