Question: Webex, GoTo, 2 4 7 meeting, and others. One basic proposition of the resourcebased view is that a firm consists of a bundle of productive

Webex, GoTo,

247

meeting, and others. One basic proposition of the resourcebased view is that a firm consists of a bundle of productive resources and capabilities. Elements such as screen sharing, transcription services, accessibility tools for individuals who have hearing or visual impairments, ease of use, free access for individual users, and the popular Zoom background feature are what make Zoom popular with users. These resources and capabilities can best be described by which resource

-

based concept?

Commoditization

VRIO framework

Servitization

Intangible resources and capabilities

Webex, GoTo, 247 meeting, and others. One basic proposition of the

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