WeCare HMO is evaluating a new project. It has a coefficient of variation (CV) of 5, while the HMO's average project has a CV of 2-3. The business's corporate cost of capital is 10 percent, and the typical adjustment for project risk is three percentage points. What is the project cost of capital? (Hint: CV is a measure of project risk. The higher the CV, the higher the risk.)

a) 7%

b) 10%

c) 13%

d) 16%

e) 19%