Question: Week 1 : Discussion 2 3 All Sections Read the case Alex Homer / Tom James Company ( pp . 2 7 - 2 8
Week : Discussion
All Sections
Read the case "Alex HomerTom James Company" pp and discuss the following question:
Does it appear that Tom James and Alex Homer have a personal selling philosophy like that described in this chapter? Provide examples that support each of the three prescriptions.
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