Week 1 Week 2 Week 3 Week 4 Pay Per Click Display Ad Total Weekly Ad Cost Total Clicks Impressions per day Average Cost Per Click Total Number of New Registrations Total Number of Sales \begin{tabular}{|r|r|r|r|} \hline$102.00 & $180.00 & $155.72 & $156.00 \\ \hline 850 & 1200 & 916 & 780 \\ \hline 10000/ day & 10000/ day & 10000/ da & 10000/ day \\ \hline$0.12 & $0.15 & $0.17 & $0.20 \\ \hline 148 & 45 & 53 & 104 \\ \hline 107 & 199 & 127 & 208 \\ \hline \end{tabular} Total Weekly Ad Cost calculated using average CPC x clicks Round figures to 2 decimal places Consider sales the primary conversion and new registrations the secondary conversion These figures represent a daily ( 7 day) schedule Calculate These: CTR per week CPM per week Primary Conversion Rate per week Secondary Conversion Rate per week Cost Per Action (New Registration) per week Total CTR for the month Total CPM for the month Total Primary Conversion Rate for the month Total Secondary Conversion Rate for the month Total Cost Per Action (New Registrations) for the Month