Week 10 Assignment - Digital Analytics Research Report and Recommendations Scenario

It is time to flex your Social Media Analyst expertise. Impress, your new celebrity, business, or political candidate boss with an on-target, a strategic recommendation that is supported by sound digital analytics research.

Instructions Part I

8 pages digital analytics research report. Please refer to Chapter 14 fromMR2,and include the following:

1. Table of content.
2. Executive summary.
   • A concise overview of the business problems, research questions, and hypotheses.
   • Key results.
   • Business recommendation.
3. Methods.
   • Describe your data collection methods.
4. Results.
   • Describe the results and include relevant data visualizations (charts, tables, graphs).
   • Describe any limitations encountered in collecting relevant data.
5. Conclusions and recommendations.
   • What are your final conclusions and strategic recommendations?

7. Appendix

• Bibliography - include all sources of data.
• References pages - citations and references.