Week 13: Interactive Activity

13.1. Content Introduction

Learning Outcomes

1. Understand issues related to strategic competitive advantage in diversified organizations
2. Communicate issues, results, and recommendations coherently, and effectively regarding appropriate strategies for different situations.

13.2. Reading

Required

Chapter 12. Suggestions for case analysis

Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14^th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)

13.3. Test your knowledge (Max 100 words for every question)

Question 1

Why should you begin a case analysis with a financial analysis? When are other approaches appropriate?

Question 2

When should you gather information outside a case by going to the library or using the Internet? What should you look for?

Note: with references .

13.4. Instructions

• Answer both questions in the test your knowledge section.
• Post your answer in the discussion board using the discussion link below (week 13: interactive learning activity).