Question: Week 2 Case Preparation Read Airborne Express, and then answer the following questions. 1. How and why has the express mail industry structure evolved in

Week 2 Case Preparation

Read Airborne Express, and then answer the following questions.

1. How and why has the express mail industry structure evolved in recent years? How have the changes affected the small competitors?

2. How has Airborne survived, and recently prospered, in its industry?

3. What must Robert Brazier, Airbornes President, and COO, do in order to strengthen the companys position?

4. Quantify Airbornes sources of advantage

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