Question: Week 2 - Chapter-opening case study: Apple Located on Pages 110-112 of your book. Review the Apple case study that opens chapter 5. Applying concepts

Week 2 - Chapter-opening case study: Apple

Located on Pages 110-112 of your book.

Review the Apple case study that opens chapter 5. Applying concepts from the chapter, what else could Apple do to enhance the launch and subsequent sales of Apple Music? Offer some specific strategy suggestions and justify each by referring to concepts from this chapter.

Reminder : Your discussion posts should reflect original thoughts, be approximately 250 words, and draw upon your personal and professional experiences. Where possible, incorporate at least one key principle from this week's content into your discussion, as you see it related to or illustrated in this case study. This assignment is worth 100 points. Perspective of marketing chapter 5

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