Week $2($Focus on p$.126-132,136-141,143-149)$

$22$

Consider Figure $5\mathrm{.}1$ on your textbook in conjunction with the following car companies and brands: Kia, Lamborghini, Hyundai, FIAT, BMW$,$ Lexus, Toyota, Tesla. Answer the questions below.

Which four companies do you think pursue competitive advantage by lowering costs?$\text{'}$

Which four companies do you think pursue competitive advantage through differentiation?

Which four companies do you think target a broad segment of the market?

Which four companies do you think target a narrow segment of the market?

Answer the questions below based on your answers above.

Which companies pursue a low$-$cost provider strategy?

Which companies pursue a focused low$-$cost provider strategy?

Which companies pursue a broad differentiation strategy?

Which companies pursue a focused differentiation strategy?