Week $3($Focus on p$.79-81)$

$22$

Answer the questions below based on a strategic group map of the beauty industry: Strategic group map of the beauty industry.pdf $..$ Note that strategic group maps are, to some extent, open to interpretation, and it is possible to draw different strategic group maps for the same industry by using different variables.

Which companies pursue competitive advantage by lowering costs?$\text{'}$

Which companies pursue competitive advantage through differentiation?

Which companies target a broad segment of the market?

Which companies target a narrow segment of the market?

What generic strategies do each of the groups pursue? Note that firms in the same strategic group follow the same generic strategy.