Question: Week 4 CSR Reflection: Please answer all three questions descriptively. Go to the Chris Houston's video and listen to him talk about the relationship between

Week 4 CSR Reflection:

Please answer all three questions descriptively.

  1. Go to the Chris Houston's video and listen to him talk about the relationship between purpose, brand and culture. Reflect on your main take-away from this video?
  2. Reflect on why corporations tend to choose profit maximization over profit optimization?
  3. Explain why CSR is a competitive advantage according to Porter and Kramer (2006).

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