Week 5 - Assignment 3: Evaluate a Global Marketing Strategy

Marketing must go hand-in-hand with research and development. The marketing department is responsible for sales forecasts, product and brand promotion, and product pricing, while research and development was in charge of determining what new products to develop and which products must be retired based on the industry, the competition, and the market.

For this assignment, evaluate your global marketing strategy, including forecasts, promotion, and pricing based on the first six rounds of the GlobalDNA simulation. Include the following in your paper:

• Determine what has gone well up to this point in your marketing strategy and what needs to be improved.
• Explain how you used the research and development strategy to develop effective marketing strategy.
• Identify the role globalization of the company plays in the marketing strategy. Are there different marketing strategies for the different regions? Why or why not?
• Determine what, if anything, you will do differently moving forward to develop more successful marketing strategy for the organization.