Week 6 Assignment - External and Internal Environments

Strategic Management and Strategic Competitiveness, examine the industry in which Southwest Airlines operates.

Write a 4-6 page paper to include the following:

Choose the two segments of the general environment that would rank highest in their influence on Southwest Airlines.

Assess how these segments affect Southwest Airlines and the industry in which it operates.

Considering the five forces of competition, choose the two that you estimate are the most significant for the Southwest Airlines. Evaluate how well Southwest Airlines has addressed these two forces in the recent past. With the same two forces in mind, predict what Southwest Airlines might do to improve its ability to address these forces in the near future.

Assess the external threats affecting Southwest Airlines and the opportunities available to the corporation.

Give your opinions on how Southwest Airlines should deal with the most serious threat and the greatest opportunity. Justify your answer. Give your opinion on Southwest's greatest strengths and most significant weaknesses.

Choose the strategy or tactic Southwest should select to take maximum advantage of its strengths, and the strategy or tactic they should select to fix its most significant weakness. Justify your choices. Determine the companys resources, capabilities, and core competencies.