Week $7$ Discussion: What should Baldwin do$?$

This question tests your understanding of product strength in making a strategic $($ADR$)$ decision about where to engage and where not. The Perceptual Map from the Capstone Simulation graphs customer preferences for product performance and size, two key customer buying criteria. Based on this information, and this information alone to simplify the question, what should Team Baldwin do with regard to each of the five markets $(\text{'}$battles$\text{'})?$ Explain your answer using strategic $($ADR based$)$ logic, i$.$e$.$ expectancy, as the Perceptual Map says nothing about the 'size of the pie' $($valence$).$

Evaluate product expectancy for Baldwin compared to rival products, and give an ADR recommendation for each of Baldwin's five current products as shown on the map. You can assume ceteras paribus, that everything else is IDENTICAL to simplify the analysis. In other words, don't overanalyze, just analyze Baldwin's relative $($product$)$ expectancy in each market and then recommend attack, defend, retreat or avoid based on this.