Week $8$ In Class Assignment: Marketing Communications

Part $1-$For each Promotional Goal listed on the left, draw a line connecting it to the most relevant explanation on the right describing when that approach would be most commonly used.

$\backslash$table$[[$Wrat Promotional Goal$/$Approach Is this?$],[$Write in your answer.$],[$Write in your answer:$],[$Write in your answer.$],[-]]$

$\backslash$table$[[$Explanation$],[\backslash$table$[[$This approach to promotion is often used as$],[$product enters the growth stage or in$],[$maturity to convince consumers to buy one $-],[$company$\text{'}$s brand over a competitor.$]]],[\backslash$table$[[$This approach is used at the early stage of the$],[$product lifecycle to communicate product$],[$purpose $/$ benefit.$]]],[\backslash$table$[[$This approach is common when the target$],[$market already understands the product$],[$benepits it is used to trigser a memory and$/$or$],[$keep the brand top of mind.$]]],[\backslash$table$[[$This approach is important in later stages of$],[$the product lifecycle to strengthen customer$],[$relationships and build toyalty, It is often$],[$supported throush socialmedia activities.$]]]]$