Week Four

Please use your readings, powerpoints, textbook, and research to answer the following questions from the end of Chapter Three of your book. Please answer questions in the following style and format below:

To format questions and answers in APA format:

• Begin the question on a new line and type number 1, followed by a period.
• Type the discussion question in an approved font and size. Use the correct punctuation at the end -- a question mark if the prompt is a question; a period if it is a statement.
• Use double spacing and one-inch margins.
• Separate the answer from the question by beginning the response on a new line.
• Always answer in complete sentences. If your answer is lengthy, it is okay to start a new paragraph.
• Incorporate in-text citations as needed, with a references page at the end.
• Continue to use the same format for fonts and spacing for the whole document.
• Continue the list of questions on a new line and align the number 2 under the 1.
• If the Instructor has specific instructions about the bold type, follow their preference, but APA does not require it.
• Use an academic tone; avoid I statements such as I think or I believe or My opinion is...

These papers are typically not essays that require an introduction and conclusion. However, you will still need to retain the standard APA components: proper formatting, a title page, a references page, and in-text citations.

Example of Formatting

1. Discuss the approaches psychologists have taken to understand human perception.

Psychologists have taken three main approaches in their efforts to understand human perception. First is the computational approach. These psychologists try to determine the computations that a machine would have to perform to solve perceptual problems to help explain how complex calculations within the human nervous system might turn raw sensory stimulation into a world representation. The computational approach owes much to two earlier methods.... (and so on).

Questions for Analysis & CASE: Netflix, Staying Ahead of the Curve

3-5. After considering the characteristics of entrepreneurs, do you think that you would be a good candidate to start your own business? Why or why not?

3-6. Choose a company in a highly competitive industry. What is its distinctive competence?

3-7. Identify three sources of funding for new businesses. What are the advantages and disadvantages of each?

3-8. Why might a closely held corporation choose to remain private? Why might it decide to be publicly traded?

3-22. What are some of the primary reasons Netflix has been successful?

3-23. Netflix is a corporation. Why do you think the firm uses this form of ownership?

3-24. What threats might derail Netflixs success? What steps might the firm take today to thwart those threats?

3-25. Suppose Reed Hastings asked you for advice on how to make Netflix better. What would you tell him?