Weekly Assignment #$2$: Stakeholder Analysis

Deadline: Prior to the upcoming class

INSTRUCTIONS

$$ Conduct Stakeholder Analysis: Power$/$Interest Matrix for your selected company.

$$ Share the link or document in the Discussion Forum below.

How to conduct Stakeholder Analysis: Power$/$Influence Matrix

$1.$ Draw four quadrants and the two named axes.

$2.$ Identify the most important stakeholders

$3.$ Assess the power$/$influence that each stakeholder attaches to the company$/$organization

$4.$ Assess the interest of each stakeholder in the company$/$ organization

$5.$ Position the stakeholders on the identified quadrant and validate with the participants

Variables affecting stakeholders$$ relative interest and influence:

Within and between formal organizations:

$$ Legal hierarchy $($command & control, budget holders$)$

$$ Authority of leadership $($formal$,$ informal, charisma, political, familial or cadre connections$)$

$$ Control of strategic resources

$$ Possession of specialist knowledge & skills

$$ Negotiating position $($strength concerning other stakeholders$)$

For informal interest groups and primary stakeholders:

$$ Social, economic and political status $-$ degree of organization, consensus and leadership in the group

$$ Degree of control of strategic resources

$$ Informal influence through links with other stakeholders

$$ Degree of dependence on other stakeholders

After the Power$/$Influence versus Interest Matrix is completed, it becomes clear that ideal stakeholders will have a strong influence over and a high interest in the objectives of the company$/$organization$.$ However, it is rarely so clear cut.