Weekly Ethical Reflection: Week 10 At Chapter 16 addresses a really current topic that we (un)knowingly encounter everyday: cause-related marketing and branding. Cause-related marketing represents a unique joining of business and charity with the potential for great benefit to each. Cause branding also has become an important element of philanthropy. For this week's discussion board post, please pick a company or product that you are familiar with and that engages in cuase related marketing 1) Describe the cause and how both the company and society is benefiting from this movement. 2) Your book indicates there is some debate as to whether cause-related marketing is strategic philanthropy or just plain marketing. Give your opinion on this debate, incorporating various terms and concepts from our textbook as you evaluate the intentions of your for-proft company. Remember that for full credit, you must define any concepts you identify from the textbook and must also incorporate critical thinking skills in your post