Weightage: 5 Marks

Learning Outcomes:

• Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers decision. CLO-3
• Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. CLO-4

Assignment Questions:

1. Think about the various soft drinks that you know from the local market and chose any 3 out of that (e.g. Coca-Cola, Pepsi, 7-Up, Mirinda Citrus, Saudi Champagne, Shaani, Sun Top & Sun Cola, Lemontia, Rani Pulp Drinks etc.). Critically Examine how do these various brands position themselves in the Saudi market? (: Minimum 250 Words)

1. Your Examples should be relevant to the local Market of Saudi Arabia.
2. Validate your Answers with Minimum 2 References (Research Article/Book Chapters/Reviewed Journals etc.) for each question.
3. Read Carefully the above general Guidelines before submitting your Assignment.

Please write a new solution and not copy it anywhere