Weightage: 5 Marks

Learning Outcomes:

• Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers decision. CLO-3
• Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. CLO-4

Assignment Questions:

2. Suppose you wants to open a new restaurant of your choice in the local market. Based on the chapter concepts, critically Examine the following questions.

1. What are some secondary sources of information that you might use to conduct the research on potential new locations? Describe how these sources might be used?
2. Describe one method that you may use to gather primary research on prospective locations.
3. As per your understanding which kind of research you should make first? Why?

(Minimum 350 Words)

Note-

1. Your Examples should be relevant to the local Market of Saudi Arabia.
2. Validate your Answers with Minimum 2 References (Research Article/Book Chapters/Reviewed Journals etc.) for each question.
3. Read Carefully the above general Guidelines before submitting your Assignment.

Please write a new solution and not copy it anywhere