wellbeing's strategic planning and marketing discuss wellbeing's SWOT ( S trengths, W eaknesses, O pportunities, and T
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wellbeing's strategic planning and marketing
discuss wellbeing's SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis and use of the 4-p framework in their strategic marketing and planning.
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Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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