Well-trained sales personnel can influence the sale at the point of purchase by educating consumers about product
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Question:
Well-trained sales personnel can influence the sale at the point of purchase by educating consumers about product attributes, pointing out the advantages of one item over another, and encouraging multiple purchases, whether in the store, on the phone, or on the Internet. Which element of the retail marketing mix is this statement referring to?
Promotion
Personnel
Presentation
Pricing
Product
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