Wendy's is a fast food restaurant chain that sells hamburger, sandwiches, wraps, and salads. Wendy's sales have

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Wendy's is a fast food restaurant chain that sells hamburger, sandwiches, wraps, and salads. Wendy's sales have been steadily declining over the past several years. The management suspects that one reason for this decline is the "unhealthy" associations consumers have for fast food.

a. Describe the concepts of "schema" and "associative network." Use these concepts to explain why Wendy's might have been losing sales recently.

b. What strategies could Wendy adopt to stop this negative sales trend and change consumers' perceptions?

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Posted Date: Jan 11, 2024 06:53 AM

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Wendy's is a fast food restaurant chain that sells hamburger, sandwiches, wraps, and salads. Wendy's sales have

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a The concepts of schema and associative network A schema is a cognitive framework or concept that helps individuals organize and interpret informatio... View the full answer

Investments

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