Question: Western Carolina University creates a consistent message using various promotional elements for its Live Western campaign. These promotional elements are advertising, direct marketing, Internet, social

Western Carolina University creates a consistent message using various promotional elements for its Live Western campaign. These promotional elements are advertising, direct marketing, Internet, social media, publicity, etc. In other words, WCU uses IMC. IMC stands for:

integrated marketing cooperation

integrated marketing communication

interactive marketing communication

interactive media communication

integrated media communication

Western Carolina University creates a consistent message using various promotional elements

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