1. What advantages do smaller companies have over larger competitors when it comes to the distribution aspect of the marketing mix?
2. Identify the ways small businesses can benefit from an understanding of the marketing mix.
3. Why would a firm want to set its price above competitors' prices?
4. What is the difference between coupons and premiums?
5. List and describe the three personal selling tasks.
6. Summarize the steps in the personal selling process for creative selling.
7. How is a Trojan horse different from a worm?
8. Describe the ways in which businesses protect themselves from the threats and risks information technology poses.
9. What is the International Accounting Standards Board?
10. Why are efforts to standardize global accounting practices importantly?
11. Discuss the fair value discloser standard that is being jointly developed by the FASB and the IASB.
12. What is the role of the International Monetary Fund?
13. In the global economy, how is the value of one currency determined when compared to another?
14. Explain the difference between debt financing and equity financing.
15. Explain the principle of compound growth.
16. Explain the Rule of 72.
17. Differentiate between market value and book value.
18. Explain what exchange-traded funds are and how they are tracked.
19. Describe the services provided by investment banks.
20. Describe the differences between primary and secondary securities markets.