Identify the key elements of customer-driven marketing strategy and discuss the marketing management orientation that guides marketing

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Question:

Identify the key elements of customer-driven marketing strategy and discuss the marketing management orientation that guides marketing strategy.

You will need to present your findings from the articles in 2-4 pages. Be sure to use double-spacing, 12-point, Times New Roman. Do not copy/paste the information from the articles...put it in your own words. Be sure to site your sources correctly at the end of your paper. Use APA or MLA format.

The following websites may help:

http://www.journals.elsevier.com/journal-of-interactive-marketing

http://www.journals.elsevier.com/international-journal-of-research-in-marketing/