What are Apple$$s core competencies? Be specific.

Perform a SWOT $($strengths$,$ weaknesses, opportunities, and threats$)$ analysis for Apple and consider how that relates to competitors$$ actions. What conclusions do you draw? Note: For Apple and its competitors, an opportunity for one firm essentially represents a threat to another

What is Apple$$s current strategy? Is this strategy a $$good strategy$$ as defined below?

At what stage of the industry life cycle would you place smartphones? What are the strategic implications?

Apple is pivoting from a more product$-$oriented company $($e$.$g$.,$ iPod, iPad, especially the iPhone and, more recently, the Apple Watch and Air Pods$)$ to a more service$-$oriented company. Why? What are some of the challenges and opportunities with this pivot?

Looking towards the future, is Apple$$s competitive advantage sustainable? Why or why not? What should$/$can Tim Cook do to extend Apple$$s competitive advantage? Be specific.