Question: What are (as we discussed) we trying to do in ALL marketing research? Why is this sometimes difficult to accomplish? What different methods do researchers

What are (as we discussed) we trying to do in ALL marketing research? Why is this sometimes difficult to accomplish? What different methods do researchers use to try and achieve this goal? (Discuss this at a high level...theres no need to discuss every single research methodology weve talked about/explored in Marketing Research).

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