1. What are four ways in which HTML5 has improved upon its previous iterations?
2. What are three tips you would give to a company that is trying to select an effective domain name?

4. 10. How do B2B and B2C business differ when it comes to their sales processes?

Select one:

a. B2C is typically more complex than B2B.

b. B2B is typically more complex than B2C.

c. It takes longer for a sale to be generated in B2C than in B2B.

d. None of the above

5. 9. Scenario: A jewelry store owner wants to market her diamond rings to engaged couples. She creates two different versions of her websites home page. The first includes a pink, serif typeface for all headers. The second uses a blue serif typeface for all headers. Each is used for one month. Using Google Analytics, the owner can find out which of these two pages is more effective at driving business

. The experiment the owner conducted is referred to as __________________ testing.

Select one:

a. A/B

b. Separation

c. Pen

d. None of the above

5. 8. Which of the following is not a company-owned digital asset?

Select one:

a. A video recording

b. A computer

c. A case study

d. A web server

6. When online data is changed into code, it is called _____________________.

Select one:

a. procryptic

b. encrypted

c. decrypted

d. cryptal

7. On a digital marketing agencys website, what internal content might hyperlinks connect the reader to?

Select one:

a. LinkedIn pages of company employees

b. A clients website

c. CTA pages

d. All of the above

8. Why is it especially important that the copy on a websites services page be interesting?

Select one:

a. Because it is the first page a reader will look at

b. Because the reader is already interested in what the company is offering

c. Because it is the last page a reader will look at

d. None of the above

6. Negative space is often also called________.

Select one:

a. Single space

b. White space

c. Neutral space

d. Black space

7. When people scan website content, the direction their eyes move in can be described as the _______________.

Select one:

a. F-shaped patter

b. C-shaped pattern

c. L-shaped pattern

d. A-shaped patter

8. What does project scope refer to?

Select one:

a. The project's length

b. The project's complexity

c. The project's budget

d. All of the above