What are some best practices when it comes to setting up a budget? What are the main areas to consider when creating a social media budget?

• What are some metrics you could develop for your specific client in your final brief? If your final brief will not include a paid social media strategy, refer to Table 10.2 in the chapter. (In your post, please specify your client's name and link to their website or social so others can check it out.)  

TABLE 10.2 Outcome Social Media Measurement Objectives Measurement Strategy Cognitive The exposure to the message and the overall comprehension of knowledge and information being presented and evaluated by audience members Attitudinal The emotional connection. made based on the content, level of awareness, feelings, and perceptions of the content Measurement Metrics Inquiries based on the message and information presented Tools SumAll Socialbakers Comments Questions Frequency of comments and responses Response time to inquiries and responses Looking at where and when people are coming to your site for what information Personalized messages in response to content on social media Sentiment and tone of shares, comments, and word of mouth Reactions Simply Measured Bitly Google Analytics Sysomos Hootsuite Insights Brandwatch Zoomph