What are some of the reasons why a national brand sold in one country might not work
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Question:
What are some of the reasons why a national brand might not work in an unfamiliar market?
Please provide an example and explain why the brand was unsuccessful?
Related Book For
Financial Accounting
ISBN: 978-0132889711
1st Canadian Edition
Authors: Jeffrey Waybright, Liang Hsuan Chen, Rhonda Pyper
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