what strategy hierarchy level each of the following marketing decisions have most likely been made with explanation
Question:
what strategy hierarchy level each of the following marketing decisions have most likely been made with explanation why you choose that
PepsiCo Strategy Decisions:
1- PepsiCo decides to sell their KFC chain.
2- Lays introduces "tomato and cheese" flavored chips.
3- Pizza Hut decides to discontinue its take-away (pick-up from a store) facility and ONLY offer a home delivery service.
4- Bottles of Pepsi Max have a competition where the winners will golf with Tiger Woods.
5- KFC launches a "fresh food" campaign, with new salads and grilled chicken, together with the slogan - "fast food - not fat food!"
6- Pepsi builds a new $2 billion bottling plant in South Africa, in order to better supply the African market.
7- Lays offers a special "two-for-one" deal on its salt and vinegar flavored chips.
8- Pepsi decides to buy a chocolate factory and enter the confectionery market for the first time.
9- Lays decides to stop distributing its products through schools.
10-Pizza Hut launches its new peanut butter flavored pizza - for a limited time only
Business Communication Essentials a skill based approach
ISBN: 978-0132971324
6th edition
Authors: Courtland L. Bovee, John V. Thill