Question: What are the 4 S ' s to consider when crafting a Sustainable Marketing Message? What are the 4 S ' s

What are the "4 S's" to consider when crafting a Sustainable Marketing Message?
What are the "4 S's" to consider when crafting a Sustainable Marketing Message?
Simple, Slice (through the rhetoric), Summarize, Sincere
Specific, Sincere, Subtle, Smart
Sell, Sell, Sell, Sell
Sustainable, Sharp, Serious, Sympathetic (to the cause)

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