What are the business benefits of analyzing customer purchase data and constructing behavioral profiles? How do information
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What are the business benefits of analyzing customer purchase data and constructing behavioral profiles? How do information systems help to achieve this? Explain with three examples how customer relationship management has helped organizations gain competitive advantage.
Related Book For
Management information systems
ISBN: 978-0073376813
10th edition
Authors: James A. O Brien, George M. Marakas
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