What are the challenges of marketing services, like Coinbase services, versus physical products Intangibility Perishability Variability Inseparability Marketing Challenge What are the challenges of marketing services, like Coinbase services, versus physical products Intangibility Perishability Var...

When marketing services such as those offered by Coinbase a cryptocurrency exchange platform there are unique challenges compared to marketing physica ...

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Marketing Management

ISBN: 978-0136074892

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Authors: Russell S. Winer, Ravi Dhar

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