What are the criteria for effective segmentation? What variables do you think are most suitable for...

 

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What are the criteria for effective segmentation? What variables do you think are most suitable for segmenting the market for credi cards? What are the advantages of a differentiated approach to market targeting? When will focused market targeting be most appropriate? What factors should be taken into account when trying to develop a competitive position? Suggest the type of ways in which the concept of segment-of-one can be applied whe marketing to existing customers. What are the criteria for effective segmentation? What variables do you think are most suitable for segmenting the market for credi cards? What are the advantages of a differentiated approach to market targeting? When will focused market targeting be most appropriate? What factors should be taken into account when trying to develop a competitive position? Suggest the type of ways in which the concept of segment-of-one can be applied whe marketing to existing customers.

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Criteria for Effective Segmentation 1 Measurable The segments should be identifiable and measurable in terms of size purchasing power and characteristics 2 Substantial The segments should be large eno... View the full answer