Question: What are the differences between active and passive approaches to using social media for crisis and risk communications, and what are the implementations of using

What are the differences between active and passive approaches to using social media for crisis and risk communications, and what are the implementations of using each approach? Is one approach more effective than the other in terms of monitoring and addressing rumors, false or incorrect information, or can both approaches be used in combination? Which officials or entities should manage the use of either approach to social media, and what must they do in order to be effective or successful?

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