Question: what are the differences between the AIDA model, the Four A's model, and the Five A's Model? what is the difference between Kotler's Five 5

  1. what are the differences between the AIDA model, the Four A's model, and the Five A's Model?
  2. what is the difference between Kotler's Five 5 A's model and a traditional marketing funnel?
  3. how you would use the 5 A's model and describe how you would use each stage to market a new product. You get to choose the product.
  4. how you would use the AIDA model to market a new product.
  5. what is meant by the phrase the Customer Buying Journey?

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