Question: What are the four main factors that affect consumer behavior from a marketing perspective? Which one would you say is the most important one for

  1. What are the four main factors that affect consumer behavior from a marketing perspective? Which one would you say is the most important one for a company targeting teenagers in Spain? Why?

  2. Identify at least two (and a maximum of four) different market segments for a cosmetics distribution company (think about B2B, B2C, segmentation practices, consumer profiles...). Choose one of these market segments and explain the buying-decision process of an average buyer persona step by step.

  3. What is green marketing and why is it important from the perspective of consumer behavior? Find an example and explain why it is a good (or bad) case of green marketing. What is greenwashing? How can a company avoid it?

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