What are the key characteristics that differentiate between B$2$B and B$2$C markets?

Question $3$ Answer

a$.$

B$2$B markets has a higher level of concentration in buyers' size than the B$2$C market.

b$.$

B$2$C marketers focus more on increasing emotional attachments in promoting brand awareness toward buyers than B$2$B marketers.

c$.$

All of the answers are correct.

d$.$

B$2$B buyers typically makes more procurement amount than the B$2$C market in single transactions.